Corporate Social Responsibility

Sustainability and Accountability

Recognizing our impact on the environment and making it a positive one.

We hold ourselves accountable for our carbon footprint. Our goal is to carry out our part in preserving the environment without compromising the quality of our products. Mass production has proven to be harmful for the environment, so instead we go for quality over quantity. We are also minimal with our packaging, so that you can enjoy our products to the fullest.

Health and Transparency

Sticking with what we know is best and being honest about it.

We are mindful of the products we produce using only natural, non-toxic, and non-artificial ingredients. Our goal is to produce quality and safe products fit for every need. As a brand, we value transparency and the health of our customers.

Community development

Starting initiatives for causes that we care about.

We aspire to initiate projects and collaborations for sanitation, education, and relief of communities in need. Extending our reach brings us closer to this reality. We see this as one of our motivations to work even harder and improve ourselves as a brand.

Research and Education

Providing you more than the tools you need.

Aside from providing quality products, we make content to educate our customers about beard care, grooming and more. We believe that information should go hand-in-hand with the tools, ultimately to achieve customers' desired beard style and health.

Work Ethics

Valuing our workforce.

As a brand we promote diversity, foster employee development, and give equal opportunities to employees regardless of age, race, ethnicity, religion, and sex. We do not tolerate discrimination, harrassment, and other forms of right infringement. As we believe that every man is entitled to express his personal style in his own workplace, we want the same for our employees. Our goal is to foster a safe and free work environment for self-expression and diversity. We value our workforce and hold our working conditions to an ethical standard.

Aligning with the source

Sourcing our raw materials from suppliers whose corporate social responsibilities we stand by.

To truly achieve what we stand for in our products, we want to make sure that we see ourselves aligned with our suppliers in that respect. What they hold themselves accountable for and what they represent holds weight in our production. Their values and principles are just as important as the quality they offer us. 

Data Privacy

Protecting your privacy.

Protecting customers' and employees’ information is an important part in running our operations. We ensure that we continue to do so to keep a secure online environment for everyone. For more information on how we do this, you may read more about it in our Privacy Policy.